Telling the world about Bali healing
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When it opened in 2012 in a tucked away highland village near Ubud, Fivelements was a fresh story that required careful reporting of its inimitable healing practices and uncompromising vegan cuisine. The objective for Accommindo was to broaden the market beyond its esoteric offerings, moving the needle just enough to attract greater mainstream interest. We did so by pitching top-tier editorial outlets like the New York Times to set in motion a healing and wellness trend that was picked up in numerous media outlets worldwide.